Communication ethics as an important component of teacher self-branding in digital environment settings

Document Type : Original Article

Authors

1 Master's student in the field of Persian language and literature, Payam Noor University, Zanjan Branch

2 Member of the faculty of Zanjan University, Department of Persian Language and Literature, Zanjan, Iran

Abstract

The purpose of this study was to identify how the personal branding marathon with the participation of the ethics monitoring committee affects the teacher's self-branding in digital environment settings; If the importance of ethics in communication is more important. Quantitative and qualitative methods such as in-depth semi-structured interview, self-evaluation checklist and expert evaluation checklist have been used in this research. Marathon facilitated a community of people with similar needs and environment, and with the help of professionals to put teachers in a "point of no return" situation. If the ethics of communication is of high importance, the marathon with the participation of the ethics monitoring committee has a positive effect on the personal branding of the teacher in the digital environment settings. This intervention increased teachers' awareness of self-branding, promoted self-branding tools and strategies, and especially improved their communication and communication ethics. Teachers individually had more professional points, efficiency and self-confidence. This intervention was found to help teachers build a strong business brand on the Internet and in the workplace. They also morally improved their communication skills; Because the participants were assisted by a communication specialist.

Keywords

Files

Share

How to cite

Statistics